How to try a vegan lifestyle

It's pretty easy to try out vegan choices when it comes to food, but when it comes to fashion, beauty and homewares, it's not always that obvious. The great thing is that – with a bit of knowledge – it becomes relatively easy to make simple ethical swaps. Plus those tend to be the most sustainable options out there too, so bonus brownie points to you – you get to feel extra virtuous!

You can also find lots of Editor's Picks here for further inspiration, which will help those looking for more ethical and eco-friendly products to make some easy switches.


Leather is commonly used in bags, shoes and accessories, and is sometimes described as a 'by-product' of meat and dairy farming. However, it's actually a $400 billion industry, with over one billion animals killed every year just for leather. In addition, meat and dairy farming is economically dependant on the leather trade, with leather revenues often making the difference between a positive and negative trading margin.

Nearly half of the global leather trade is carried out in developing countries, including China, Brazil and India, where animal rights are almost non-existent, and leather-workers suffer daily exposure to a toxic stew of life-shortening chemicals. Our demand for leather is also a key contributor to the destruction of the Amazon.

In terms of environmental impact, leather has been shown to be the most damaging of all materials used in fashion. A massive study called Pulse of the Fashion Industry (published by Global Fashion Agenda and The Boston Consulting Group) looked at the environmental damage caused by a large range of materials commonly used in fashion, from cradle to grave, and found leather to have the worst environmental impact, more that twice that of PU / polyurethane-based (plastic) leather. In fact, the research showed that 3 of the 4 worst materials for the environment, per kilogram, are derived from animals (leather, silk, inorganic cotton and wool).

What's the alternative? We think animal leather in fashion has had its day, and happily there are now many beautiful and high quality vegan alternatives out there, including innovative new materials such as plant-based plastics, apple skin, Pinatex (made from pineapple leaf fibres) and cork leather. You can find out more about the different materials here.

The range of vegan bags, vegan shoes and vegan accessories on Immaculate Vegan is testament to the choice now available! You can search by category, or take a look at our Editor's Picks if you want some inspiration.

Animal testing

Animal testing for cosmetics and toiletry products – and their ingredients – is banned in the UK and across the European Union. However, in some countries – China, for example – it is compulsory for any company that sells cosmetics to pay for their products to be tested on animals. That means that a company selling cruelty-free in the UK or Europe may still be testing on animals in China. Also be aware that just because a product is listed as having vegan ingredients, that doesn't necesarily mean it's not been tested on animals.

Animal-derived ingredients

It can be much harder to avoid animal ingredients in your beauty products, as they're often hidden in long ingredients lists, with names that don't clearly indicate what they are. Common ingredients (and there are many, many more) include: beeswax (used in balms, lotions and make-up); guanine (from fish-scales), found in 'shimmering' make-up; tallow (animal fat) and gelatin (boiled skin, tendons, ligaments and bones of animals), found in make-up; lanolin (the excretion from wool-bearing mammals), found in lipsticks and make-up removers; squaline (from shark livers), used in eye make-up and lipsticks; ambergris (derived from the waxy oil that lines a whale’s stomach), used to make the scent “set” in perfumes; and collagen (fibrous protein from animal tissue), found in moisturisers and lipsticks (which also has no proven effect on our own collagen reproduction). Good sources of information on these include One Green Planet, Public Goods and Ethical Elephant. PETA also has an exhaustive list.

What's the alternative?

And of course, all of the beauty products and brands on Immaculate Vegan are 100% cruelty-free, as well as containing only vegan ingredients. So you can shop from all of our Beauty categories, which cover face, body, hair and perfume, without having to check any ingredients, symbols or parent company names!

Candles & Fragrances

As with Beauty, animal ingredients can sneak their way into these products without you being any the wiser. For example, candles often contain stearic acid (which usually comes from animal fat) or beeswax (often used by high-end candle brands); whilst the fragrances used in perfumes, candles, home sprays and diffusers may contain extracts of milk, honey, leather, beeswax and animal secretions (such as Musk, Civet, Castoreum and Ambergris), which often entail great suffering to the animals involved.

What's the alternative?

  • Opt for fragrances derived from natural essential oils, and use brands that tell you where they source their materials.
  • Always check the ingredients!
  • Be wary of the words “fragrance” or “parfum” in the ingredients list, as these can be used to hide hundreds of toxic chemicals.
  • Latin names are good! Companies using natural plant-derived ingredients are required to use the Latin botanical name of the plant used.

If you're looking for 100% guaranteed vegan homewares products, we have a great selection of vegan candles and vegan home fragrances that are handmade by skilled artisans, using amazing natural fragrances and essential oils, and housed in beautiful reusable glass bottles and jars.

Blankets & Throws

Great for snuggling up under while you see out January watching box sets and chomping vegan snacks – but many are made from wool, which not only has a very poor sustainability score, but a real dark side when it comes to animal welfare (you can read more about what wool production actually entails here).

What's the alternative? Look for organic cotton, or other natural, sustainable textiles such as linen or bamboo. These are still soft and warm, non-irritant (many people also suffer allergies to wool), much more sustainable, and delightfully animal-free! Our Lüks Linen range of Turkish-made blankets and throws are make by small family ateliers and master weavers in Turkey, using gentle, centuries old craft to create hand loomed textiles made from locally grown, spun, and OEKO TEX certified cotton; and come with a 20 year repair or replace guarantee.

We hope this all makes it easier for you to shop more ethically, and try out some vegan products and brands you might not have come across before. Happy 2020 everyone – be the change you want to see.

Cover image by Taylor & Thomas

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For more on animal leather and all the vegan alternatives that exist, including Pinatex and apple skin leather, you can read more here.

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