Launched in 2019 in New York, AGENdA by July offers sustainable, versatile, and high-quality fashion for modern women. It started when the founder, July was looking for a sustainable trench coat, trying to replace her decade-old one that fell apart. Identifying the void in the mature, tailored, sustainable market, she began working on her life-long dream of building a brand.
The Slouchy Trench, their launch product, is made with top quality materials such as TENCEL Lyocell and Bemberg Cupro. The clothes are shot on ordinary women so that the images reflect reality better. The product comes in 100% recycled and biodegradable packaging. AGENdA is a belief that beautiful clothes can be practical and sustainable. A belief that fashion does not have to go in hand with the obsession of growth and consumption. A belief that we can create changes.