An architect from The Hague and a gym owner from Amsterdam. They met through sports, dancing to be more precise, and while neither of them was very good at busting dance moves, their love of sport started a life-long friendship. Both had trouble finding sustainable, high quality, affordable sports clothing. Over two years ago, they had a bright idea: why not create reversible sports clothing? That way you get four (!) options out of only one sports set, the ideal minimalistic solution.
The first point on the agenda was to produce this collection in an ethically responsible way. No child labour, no exploitation of seamstresses and no pollution of the environment. The double-sided sports-set would be executed in ultra soft fabrics, a super comfortable high waist fit and no compromising when it comes to functionality.
After three years of hard work the resulting label is called LikeWise Label, Netherlands first fully reversible, sustainably produced sports brand.
When it comes to underlayer-garments, such as stretchy cloths, skintight leggings and sports bra’s, innovation seems to have come to a halt. For a legging or sports bra to perform, its fabric needs to be sweat wicking, compressive, stretchy, breathable, non-see-through and most important: durable.
Therefore, LikeWise Label has chosen to work with a beautiful, durable, supersoft, reversible polyamide, produced in Italy. Made by an innovative Italian family company, their high-tech production facilities not only reduces, but also recycles all its industrial wastewater. All energy used in the production lines is from reusable energy sources and no harmful chemicals are used.
Everything is made from sustainably produced fabric is fabulously soft. It combines a velvety touch with an impressive compression quality. Suited for both a gruelling workout, or a chill session on the couch. No harmful chemicals are used, this is certified by both the STANDARD 100 by OEKO-TEX®, the Tessile & Salute statements and they are R.E.A.C.H. compliant.
Production & Working Environment
LikeWise believe in supporting their garment producers. LikeWise garments are made in a small Lithuanian garment studio, employing 20 expert seamstresses who get paid 20% above EU average. For a fair production process, LikeWise Label supports and acts accordingly to the labour principles set out in the Amfori BSCI Code of Conduct.
All of our suppliers are subject to EU legislation, which implies no forced or slave labour, no child labour, no discrimination of any kind, a safe and hygienic workplace. In addition, staff do not work more than 48 hours per week on average, receive a sufficient living wage and have voluntary and paid overtime.
All packaging for Likewise Label's e-commerce is plastic-free and made from 100% recycled paper products or compostable bio-based films. Their hang tags are made from 100% recycled paper.