German brand NAYA wants to drive transparency from seed to skin, to empower you to learn more about what you’re using, but also to invest back into the communities where they source their precious ingredients. The brand was founded in 2018, with the aim to provide luxurious yet affordable, 100% plant-based skincare. They work with green scientists, who help them select bioactive botanicals based on their proven ability to work below the skin’s surface. Their formulations restore, rebalance and protect the skin; and work to boost the skin’s inherent abilities to repair itself, grow healthy cells and combat environmental and internal stressors.
They also work closely with farmers and other partners across the globe to establish good practices that will deliver the purest ingredients to nourish your skin. For example, they’re supporting a conservation project that’s protecting 30-50 hectares of prime forest and recruiting up to 50 new families to adopt an agroforestry approach to grow Cacay and other beautiful indigenous plants in Colombia.