The Forward Lab is committed on showing that we can slow down ways of sourcing, producing and consuming fashion & design without ever having to compromise on quality nor style.

Based in the heart of Paris, they collaborate with a global community of industry professionals, brands and innovators to bring you carefully curated products.

Born in Lebanon and raised in Paris, their founder Joy began her professional life in London in the arts working closely with emerging artists.

She approaches each Forward collaboration like an art exhibition: explores a new concept, works hand in hand with a designer and ultimately creates and designs new products with ethics and aesthetics always on her mind.

Let’s take a step Forward together!

To discover more like this, visit our women's vegan & sustainable clothing collection.