We often hear of political conflicts overland. But what does the land have to say? There is wisdom if we listen closely enough. It’s telling us that it’s not peace that we seek, but harmony. A balance rather than a silence. We are part of a magnificent ecosystem - and it will always be more powerful than our squabbles.
And so, Lovorika decided to create a natural fragrance that embodies one of the most contentious places on earth: the Middle East. We named it Jerusalem as it is the epicentre of a deep, mystical and often misunderstood history. The markets of Jerusalem are adrift with Middle Eastern aromas. If you’ve ever walked through its buzzing stoney passages you’ll smell fresh herbs, fruit, incense, tobacco, flowers and attars. Jerusalem fragrance is a genderless evocative, soft spicy-floral that encapsulates the best of Middle Eastern culture. If the ‘leaders’ are not ready to bring harmony to the land for their people, then we’ll bring the people the harmonious land.
Jerusalem is not about politics or religion. It is about a unified culture with an intertwined history that harnesses scent to tell its story.
Jaffa Sweet Orange
Tunisian Orange Blossom
BASE NOTES:Persian Saffron Attar
Coco-caprylate, Crocus sativus (Saffron), Nicotiana (Tobacco), Citrus aurantium var. amara (Orange Blossom), Rosa Damascena (Rose), Citrus aurantium dulcis (Sweet Orange), Boswellia Serrata (Frankincense), Jasmine Officinale (Jasmine), Jasminum Sambac (Arabian Jasmine), Citrus Paradisi (Grapefruit), Santalum Spicatum (Sandalwood), Olea europaea (Olive), Vitis vinifera (Grape), Limonene*, Linalool*, Citral*, Citronellol*, Geraniol*, Eugenol*, Farnesol*,
ALL LOVORIKA's PARFUMS ARE VEGAN, PARABENS-FREE, ALCOHOL-FREE, ETHICAL AND SUSTAINABLE.
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