This fully cruelty-free and vegan haircare brand is rooted in the desire to provide a simplified, genderless range of health-promoting products that suit everyone.

The brand's Legend Hair Treatment Mask has won multiple awards and been praised by VOGUE, Women's Health and Red Magazine. Beauty journalist India Knight dedicated a whole page to their Prepare & Protect priming spray.


Løre Originals was founded by the team behind boutique hair salons Taylor Taylor London – frustrated by the outdated concept of “his and hers” hair products, as well as the industry’s reliance on potentially harmful ingredients, they set the challenge to create a capsule range of professional-quality haircare that served multiple purposes and reduced the amount of duplicated products on beauty shelves. The team always planned for the range to be fully vegan and cruelty-free.

“Intelligent vegan haircare for everyone - a game-changing collection for all hair types and all genders.”


The Løre Originals range is dedicated to using the latest laboratory technology to support the essential building blocks that create a healthy environment in the body to promote hair well-being, such as fatty acids, minerals, anti-oxidants and amino acids. To that end, ingredients such as Cornish clay, green tea, grapeseed oil, marine algae, and shea butter are used to maximise hair health.


The brand takes great care to use ingredients that are in plentiful supply and not endangered. The range is free from parabens, MIT, sulfates and triclosan, and fully produced locally in the UK. Each product is also designed to last a long time.


Løre Originals uses recyclable packaging. The brand aims to move to recycled packaging in the future, but their high concentration of natural ingredients has not allowed for this yet.


The brand is approved as cruelty-free and vegan by PETA.

To discover more like this, visit our Vegan Beauty and Vegan Haircare collections. 

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