The Best Ethical Fashion In The World. All In One Place.
We believe you can look good, feel good and do good. Immaculate Vegan was launched by co-founders Annick Ireland and Simon Bell in 2019 because they wanted to help people to make better choices that positively impact animals, people and the planet when they shop.
What we offer is materially different: A 100% vegan, highly curated collection of premium fashion using the most innovative and sustainable materials — all made ethically, and amplified by original content and an engaged community of changemakers.
Our mission: To make ethical shopping easy and bring our customers the best vegan, ethical and sustainable fashion brands from around the world to their door.

Style With Purpose
All our brands are carefully vetted by the IV team to ensure that everything we sell is 100% vegan, sustainable, using ethical labour and with sustainable packaging. No greenwashing.
We curate the best vegan fashion and style brands so our customers don’t have to. Today we sell over 3500 products from 100 brands and counting, across six categories: Shoes, bags, accessories, clothing, beauty and homeware.

What We Look For In Our Brands
Materials: All items on our website are 100% vegan and use the most sustainable materials possible: From clothing made from linen, bamboo, hemp, EcoVero, Tencel, organic cotton and more; to shoes and accessories made from PVC-free plant-based leathers and recycled materials, and even the world's first plastic-free vegan leather, Mirum.
This is an exciting time for innovation in ethical and vegan manufacturing. Consumers are looking for better, and with hundreds of millions invested in the next generation of premium plant-based alternatives, the world is moving up and on.
Manufacturing: We partner with brands who manufacture as sustainably as possible, from those working with artisanal workshops, to solar-powered small scale factories; from brands using closed loop technology (where everything is recycled); to those with strict controls on emissions, or minimal water usage; and others producing small volumes of high quality items that are built to last.
Ethical Labour: We only work with brands that can ensure that the people making their items are paid a living wage, are treated fairly and ethically, and work in a safe and respectful environment. Transparency across the supply chain is also key.
Style: We love the finer things (as well as the kinder things). Once we know that a brand ticks our ethical and manufacturing values, we look for great design, trending styles, and quality. In other words, brands that don’t compromise looking good for doing good. On trend or modern classic, we have it covered.
Here's Why You Can Count On Us
Passion: We founded Immaculate Vegan because we wanted to ignite and enable people to make better choices that positively impact animals, people and the planet.
Discovery: We make it easy for you to find that one elusive item you’ve been searching for, new hero products you’ll fall in love with, and game-changing brands you’ll want to get behind.
Trust: We have high standards, and we do the hard work of finding the most ethical, sustainable and beautiful labels on the planet – so you can feel confident about the choices you’re making.
Convenience: We make it easy to shop with us, offering a single store where you can shop over 100 premium brands and thousands of products, with transparent competitive pricing and special brand offers.

Any questions? Please do ask…
Immaculate Vegan was born of the belief that it is possible to have style and love ethical brands. What started as a personal project on Instagram is now a growing business. We love talking with our (equally passionate) customers. Drop us a line to tell us what you love and what you want more of. As a young start-up we really appreciate the support our customers give us.
Annick and Simon xx
annick@immaculatevegan.com, simon@immaculatevegan.com