Our Founders

Annick Ireland, Founder & CEO

Annick Ireland became vegan in 2016 after adopting a greyhound from the Retired Greyhound Trust, and making the connection between the pets we love and all other animals. Wanting to also wear her values, she searched far and wide for stylish, high quality vegan fashion that was also sustainable – and struggled!

However, after many hours, days and months spent on the internet and Instagram, she discovered that a wealth of beautiful boutique vegan fashion brands were out there – but they were hard to find. So with a background in marketing and strategy, she realised she could combine her passions by bringing together the best vegan fashion brands in the world, and make it easy for others to discover and buy them.

"I started Immaculate Vegan because I am passionate about creating a world that's kind to animals, people and the planet. We know that traditional fashion is killing our planet – because of the kinds of materials used (many of which are also cruel to animals), unsustainable manufacturing processes and of course the sheer volume of items produced and discarded. And it's been well documented that many workers in the supply chain, including garment workers, aren't paid a living wage and work under unethical conditions. But there is another way.

Right now there are so many beautiful, stylish and highly quality brands – and new ones are launching all the time – whose businesses are built on ethical labour, sustainable manufacturing, use of sustainable & vegan materials, sustainable packaging and slow, small scale production. Those are the brands we sell and champion at Immaculate Vegan, and together we're creating a new fashion industry we can be proud of".

Annick lives with her partner in North London and, when not hunting out wonderful items from every corner of the globe, she loves walking, wild swimming, ice-skating and reading classic crime fiction.

Favourite items from Immaculate Vegan: "My stunning Frida Rome bag which never fails to get admiring comments; my preppy loafers and elegant knee high boots from Allkind; I get my bamboo underwear and basics from BOODY; and loads of my clothing from Baukjen."

You can connect with Annick on Instagram and on LinkedIn, and listen to her on the following podcasts:

The Bloody Vegans, Vegan Fashion with Immaculate Vegan Co-Founder Annick Ireland

Positive Momentum, Meet the CEO: Annick Ireland of Immaculate Vegan

The Average Vegans, Vegan Fashion with Annick Ireland, Immaculate Vegan

Mainstreet Vegan, Veganuary, VFC + Immaculate Vegan

Our New World, Vegan Fashion – What Are You Wearing?

Vegan Mainstream, Why Vegan Fashion is the Next Vegan Revolution

We Can Remake The World, Making Sustainability Sexy: Wearing Your Values to Make Fashion a Force for Good

Marie Claire, Start Somewhere

BBC News Interview, Business Briefing

Simon Bell, Co-Director & COO

It was on moving to the country where cows come right up to the kitchen window that Simon became seriously interested in veganism and what it could offer. Watching Cowspiracy was the final wake up call. He’s not looked back since 2017.

Simon met Annick at his agency Diligent Commerce, an ecommerce specialist focussed firmly on premium fashion. Annick needed a website, Simon saw a purpose-driven enterprise with a tremendous upside so they formed the company together in January 2018. Simon sold Diligent in 2021 to focus 100% on growing Immaculate Vegan.

“Immaculate Vegan is a perfect combination of purpose and opportunity. We are on a mission to help change the face of fashion, no less. We select the best and most beautiful ethical products in the world, and make it easy for everyone to find and buy them. It’s an incredibly exciting market opportunity with global reach and appeal. It’s a joy to be building this with Annick”

Simon lives with his family in Surrey, and enjoys cycling, watching football and growing vegetables.

Favourite items from Immaculate Vegan: “my super-comfortable Humans are Vain trainers, a pair of Chelsea boots from Wills, a classic vegan leather belt from Watson & Wolfe and, as I wear long sleeved tops all the time, then Komodo are a go-to choice. And I love the feel of bamboo underwear and socks from BOODY.

You can connect with Simon on LinkedIn.

Photography by Alessia Chinazzo