Minimalist design, advanced technology and 90% recycled materials. This is NORM’s project, the Belgian sustainable sneaker brand entirely made in Europe. Three friends and sneakers addicts, Antoine, Arnaud and Nicolas – all active in the footwear industry for a decade – were confronted by the astonishing figures of CO2 emission from shoe manufacturing, and its impact on the planet. Solutions had to be found.
The first unisex sneaker designed by NORM is the result of three years of research and development. More than a product, it’s a holistic concept that claims the creation of new standards: eco-design, transparency and modernity.
1st Norm | Sustainability The focus is on three aspects: recycle, reduce and reuse. NORM products are conceived to reduce their carbon footprint from the very first step, by choosing recycled materials, using cutting-edge technology and working with the best possible suppliers. Products are designed to last and to be recycled at the end of their lives.
2nd Norm | Transparency Their costs, suppliers’ names, their location and their carbon footprint. Everything is shared. Nothing is hidden or modified. The more you know, the better purchasing decision you will make at the end.
3rd Norm | Modernity Norm's vision is to propose unisex, season-less, and urban sneakers that you can wear every single day.
4th Norm | Impact They do everything that is in their power to reduce their impact on the environment. Unfortunately, it’s not enough to be carbon neutral. So they came up with solutions to compensate for their footprint and started planting trees and rebuilding ecosystems.
Thanks to the knitting technology, the single piece upper construction made from 6 plastic bottles enables the reduction of material waste by 65% and offers optimal comfort.
NORM sneakers are consciously assembled in Portugal, and two trees are planted for each pair sold.