GURU mtp is a shoe brand created in 2019 in Montpellier, in the south of France. The brand, which has been featured in ELLE, was born of the desire for fashion as aesthetically pleasing as it is ethical.
Founded by two designers with the drive to change some of the fashion industry’s practices to match their beliefs, GURU mtp offers a collection for fast-paced city life, but with an edge of sexiness. Simple, accessible designs with a hint of rock n'roll seduction, this collection is made for a woman who doesn't wish to sacrifice her ethics – or her style.
About the Founders
Shoe designer Fanny Aubignat has a background in trend agencies and prêt-à-porter shoe brands. Her convictions pushed her to believe that a more honest creation is possible – one that doesn’t drive up prices to increase margins, and without the exploitation of animals and humans. She wants the product to be the center of attention.
Gwendoline Lémeret is a graphic designer with experience working for numerous brands in fashion and design. A fervent activist for animal liberation and recycling, she is the brand's communications expert.
“We campaign for the respect of all living beings. We take action so that their place in society and on Earth is better than that of being used as consumer goods, be it for decoration, food or tourism. Reducing their beauty to fashion accessories is insolent.”
The brand prefers local materials from Europe. They also choose bio-sourced textiles that are certified as environmentally friendly. Both founders actively scout for new materials to push forward industry practices. GURU mtp is keen on innovations in biotechnology, always on the lookout for sustainable and vegan alternatives to traditionally made faux leather. They are proud to offer models made with pineapple leather Piñatex, with the aim of supporting sustainable initiatives.
Crafting their designs in European factories, the company keeps price negotiation to a minimum. GURU mtp values and respects artisans and their unique skills, through adequate remuneration.
Each GURU mtp design reveals the names of suppliers and factories, materials used and complete cost details. The brand is big on transparency and wants customers to have the same knowledge they do themselves.
The shoes are packaged in eco-friendly boxes.
GURU mtp is a fully vegan brand.
- Brand Location_France
- Ships to_* Europe
- Ships to_* United Kingdom
- Ships to_* United States
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What are the best vegan trainers?
That’s a hard one as ‘best’ is personal! Immaculate Vegan has one of the largest collections of vegan trainers from a wide variety of brands from across the globe. Take a look! Our best sellers come from BeFlamboyant, Humans are Vain, Yatay, Good Guys Don’t Wear Leather, Ration.L and Komrads.
What are vegan trainers made from?
Vegan trainers (and sneakers) are made without the use of any animal materials, such as leather, suede, fur or wool. Vegan shoes are made of a variety of fabrics, traditionally synthetic but increasingly using innovative materials derived from nature with all the properties of leather, such as apple leather, cactus leather and bio-based leather (made from oil derived from cereal crops). Many synthetic trainers are now made using recycled plastics from ocean trash.
Are vegan trainers waterproof?
That depends on the style and the fabric in question. Canvas trainers are not waterproof, vegan or otherwise. But most of our trainers are water-resistant and some are also waterproof, as well durable and 100% vegan.
Are vegan trainers durable?
The quick answer: yes! But you can make them last longer by taking care of the shoes. Just as you would care for animal-leather trainers, you should look after your vegan leather trainers. With proper care, vegan trainers can last anywhere from two to five years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are trainers the same as sneakers?
Yes! As far as we are concerned they are.
The British call them trainers, because they can be used for sports or training.
The Americans call them sneakers, presumably because, being soft-soled, they're suitable for sneaking around in!
But to confuse things further, they are also called tennis shoes in the US.
What are vegan sandals made of?
Vegan sandals are made without the use of any animal materials, such as leather, suede, fur or wool. There' a wide variety of materials that can be used to make vegan sandals, including polyurethane (also known as PU), apple leather, pineapple leather (Pinatex), cactus leather and bio-based leather (made from oil derived from cereal crops). In addition, some vegan sandals are also made from recycled materials, such as recycled polyester or other recycled fibres.
Are vegan sandals durable?
Many vegan sandals now are made using high quality and durable materials, and many of the new vegan leathers are of very high quality. But you can make your vegan sandals last longer by taking care of them well. With proper care, vegan sandals can last for many years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are vegan sandals better for the environment?
Vegan materials tend to have a much lower carbon footprint and be much be kinder to the environment than animal leather, which is one of the most environmentally damaging materials used in fashion. Whilst there are vegan materials such as PVC which are toxic and harmful, none of the vegan sandals or products at Immaculate Vegan contain PVC. We also choose to partner with brands who are creating the most sustainable vegan sandals possible, using the most sustainable vegan materials.
Are vegan leather sandals comfortable?
There's really no difference here between vegan and non vegan sandals – it all depends on the quality and fit of the brand and the styles you choose. We partner with premium footwear brands at Immaculate Vegan to bring you vegan shoes that are high quality, stylish and comfortable.
Are vegan sandals good quality?
Whilst not all brands are equal, at Immaculate Vegan we select footwear brands making high quality, stylish and cruelty free vegan sandals and shoes.
Are vegan sandals waterproof?
That depends on the style and the fabric in question. Canvas and fabric vegan sandals are not waterproof, vegan or otherwise. But some of our vegan sandals are water-resistant and some are also waterproof, as well as durable and 100% vegan.
What are vegan boots made of?
Vegan boots are made without the use of any animal materials, such as leather, suede or. Vegan boots are made of a variety of fabrics, traditionally synthetic but increasingly using innovative and high performing materials derived from nature, with many of the properties of leather (but none of the cruelty, and with a much lower environmental impact). These include apple leather, cactus leather, grape leather, Pinatex (pineapple leather) and bio-based leather (made from oil derived from cereal crops). Sometimes recycled plastics are also used.
Is vegan leather and vegan suede durable?
The quick answer: yes! But you can make them last longer by taking care of the shoes. Just as you would care for animal-leather boots, you should look after your vegan leather boots. With proper care, vegan boots can last anywhere from two to five years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are vegan boots comfortable?
Yes, we find that vegan boots are as comfortable as animal-leather versions. As with all shoes, the higher the quality you can buy, the more comfortable they will be.
Are vegan boots waterproof?
That depends on the style and the fabric in question. Many vegan leathers, such as cactus leather, other bio-based leathers, and polyurethane (PU) leathers are naturally water resistant, in a way that animal leather isn’t. However it’s advisable not to let them get soaked, and to wipe off any surface water as soon as you’re able to. Allow them to dry naturally.