As seen on BBC"s Dragon's Den. Nominated for Eluxe Vegan Brand of the Year 2021, FRIDA ROME is a conscious luxury vegan brand, creating bold statement pieces that perfectly embody a modern woman's sophisticated yet contradictory nature. Their launch bag is the bestselling WEEK/END Crossbody Bag made from sustainable Cactus Leather.
Inspired by iconic locations such as the former residence of Yves Saint Laurent and the Jardins Majorelle in Marrakech, FRIDA ROME's accessories are crafted to be lifelong companions.
About the Founders
Unapologetically liberal in their approach, Rebecca Joy and Natalie Deana share the outlook that fun always comes first – this has been key in their business approach.
With a background in events, marketing and advertising, Rebecca and Natalie are friends turned business partners who set out to follow their passion for luxury style, and given both women are vegan, it was inevitable that they would invest in creating a sustainable vegan luxury label.
Having lived on opposite sides of the world for over ten years and maintained a strong bond, it was during one of their many spontaneous trips – this time to Morocco, in 2018 – that the idea of starting FRIDA ROME was born, leading to the launch of their first accessory, the cactus leather WEEK/END bag. This vegan bag can be deconstructed to fit neatly inside carry-on luggage. Discreetly displayed on the softest eco-suede lining of the WEEK/END is an erotic story chapter; a little reminder of the rebel side of the woman who wears it. It’s the perfect conversation starter...or something to keep for yourself.
“We started this brand because we fully embrace our personal ethos towards the good life and part of that is being vegan. We’re giving a voice to those that don’t have one, as well as proving to the fashion industry that luxury can be vegan. FRIDA ROME pushes the boundaries towards making veganism sexy when it comes to style.”
Avoiding a heavy reliance on PU and completely renouncing PVC, FRIDA ROME works with cactus leather from Mexico – what makes it amazing is that the harvest process does not damage the plant. The label's micro-suede is made in Italy using only water-based dyes and minimising energy waste. Finally, this vegan brand uses organic cotton from Germany, only grown in areas with sufficient rainfall for cotton farming. No pesticides are used in its production, and it is harvested with natural, ecological methods.
FRIDA ROME makes its vegan handbags locally in the UK, in order to establish a good working relationship with the people who actually make them – artisan craftsmen and women who have been working in their trade for decades. Natalie and Rebecca know them personally and witness their working conditions regularly. The brand uses manufactures and suppliers who provide transparent information on the welfare of their staff and their business practices, and also work with those with Fair for Life certification.
The brand's vegan bags are made in a traditional bag-making workshop a fifteen-minute drive from their office in Manchester. Working to maintain a highly skilled manufacturing capability on UK soil, this workshop is ethical and transparent in their operations. FRIDA ROME chooses to work with this manufacturer for their ethics towards fair work and maintaining good craftsmanship, but also to reduce their own freight emissions by choosing not to export manufacturing overseas.
The packaging company FRIDA ROME works with plants trees to offset the use of organic wood pulp material used to make the mailing boxes that the brand's sophisticated accessories are shipped in. Made from 90% recycled materials, the packaging is also 100% recyclable and compostable, and only uses water-based inks and natural glues
As the founders are vegan themselves, FRIDA ROMA is a PETA-Approved vegan brand.
To discover more like this, visit our vegan bags collection.
Love luxury and designer fashion? Check out our Luxury Vegan Bags & Shoes edit.
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What are the best vegan trainers?
That’s a hard one as ‘best’ is personal! Immaculate Vegan has one of the largest collections of vegan trainers from a wide variety of brands from across the globe. Take a look! Our best sellers come from BeFlamboyant, Humans are Vain, Yatay, Good Guys Don’t Wear Leather, Ration.L and Komrads.
What are vegan trainers made from?
Vegan trainers (and sneakers) are made without the use of any animal materials, such as leather, suede, fur or wool. Vegan shoes are made of a variety of fabrics, traditionally synthetic but increasingly using innovative materials derived from nature with all the properties of leather, such as apple leather, cactus leather and bio-based leather (made from oil derived from cereal crops). Many synthetic trainers are now made using recycled plastics from ocean trash.
Are vegan trainers waterproof?
That depends on the style and the fabric in question. Canvas trainers are not waterproof, vegan or otherwise. But most of our trainers are water-resistant and some are also waterproof, as well durable and 100% vegan.
Are vegan trainers durable?
The quick answer: yes! But you can make them last longer by taking care of the shoes. Just as you would care for animal-leather trainers, you should look after your vegan leather trainers. With proper care, vegan trainers can last anywhere from two to five years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are trainers the same as sneakers?
Yes! As far as we are concerned they are.
The British call them trainers, because they can be used for sports or training.
The Americans call them sneakers, presumably because, being soft-soled, they're suitable for sneaking around in!
But to confuse things further, they are also called tennis shoes in the US.
What are vegan sandals made of?
Vegan sandals are made without the use of any animal materials, such as leather, suede, fur or wool. There' a wide variety of materials that can be used to make vegan sandals, including polyurethane (also known as PU), apple leather, pineapple leather (Pinatex), cactus leather and bio-based leather (made from oil derived from cereal crops). In addition, some vegan sandals are also made from recycled materials, such as recycled polyester or other recycled fibres.
Are vegan sandals durable?
Many vegan sandals now are made using high quality and durable materials, and many of the new vegan leathers are of very high quality. But you can make your vegan sandals last longer by taking care of them well. With proper care, vegan sandals can last for many years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are vegan sandals better for the environment?
Vegan materials tend to have a much lower carbon footprint and be much be kinder to the environment than animal leather, which is one of the most environmentally damaging materials used in fashion. Whilst there are vegan materials such as PVC which are toxic and harmful, none of the vegan sandals or products at Immaculate Vegan contain PVC. We also choose to partner with brands who are creating the most sustainable vegan sandals possible, using the most sustainable vegan materials.
Are vegan leather sandals comfortable?
There's really no difference here between vegan and non vegan sandals – it all depends on the quality and fit of the brand and the styles you choose. We partner with premium footwear brands at Immaculate Vegan to bring you vegan shoes that are high quality, stylish and comfortable.
Are vegan sandals good quality?
Whilst not all brands are equal, at Immaculate Vegan we select footwear brands making high quality, stylish and cruelty free vegan sandals and shoes.
Are vegan sandals waterproof?
That depends on the style and the fabric in question. Canvas and fabric vegan sandals are not waterproof, vegan or otherwise. But some of our vegan sandals are water-resistant and some are also waterproof, as well as durable and 100% vegan.