Pala Eyewear is an ethical eyewear brand that puts people and the planet before profits. For every pair of sunglasses sold, they give back to eye-care programmes across Africa by providing grants to vision centres, dispensaries and screening. This season the UK-based brand is going even greener, introducing new styles for 2020 with a range of timeless designs in sustainable bio-acetate.
As a brand driven by purpose, Pala’s mission is to produce high quality, long-lasting eyewear whilst making a commitment to keep conserving the environment, minimising the negative impact on the planet and maximising positive social impact on people. Designed for those who acknowledge the need for a better future, appreciate the world we live in and embrace the adventure of exploring it, they have take a unique approach to fashion in creating a range of sustainable sunglasses that give back.
This season sees the launch of a bio-acetate collection. This plant-based material crafted in Italy by heritage manufacturers, Mazzucchelli, and is made with plasticisers from renewable sources rather than oil-based ones, making it both recyclable and biodegradable. Expect ethically made sunglasses made from eco-friendly materials ready for you to wear, whatever the weather, for many seasons to come. Every pair comes with UVA/UVB protection as usual,but now with polarised lenses to reduce glare and an anti-scratch coating for use in activities or near water, making getting outdoors even easier.
Placing altruism at the heart of his work, founder John Pritchard is the force behind this sunglasses brand with a conscience. Following more than two decades in advertising, John conceptualised a brand that would hold greater purpose; one that would address the imbalance he saw in the world. He launched Pala in 2016, with a mission to give back by enabling better vision for those most in need. Proceeds from the sale of every pair of are used to support eye-care programmes across Africa with charity partner, Vision Aid Overseas. Over 8,000 people have already benefited from these grants and their ability to earn an income enhanced through receiving a pair of spectacles.
Furthering each product’s unique story, Pala works alongside a Ghanaian-based NGO to support weaving communities from the remote Upper East region of the country to make their protective sunglasses cases. Woven using traditional methods utilising otherwise wasted plastic, the brand helps to provide a trade and an income, strengthening the future of these rural communities. These cases made from recycled plastic waste have already prevented 4.5 tonnes going to landfill.