Annick Ireland, Founder (centre)

Annick Ireland became vegan in 2016 after adopting a greyhound from the Retired Greyhound Trust and making the connection between the pets we love and all other animals. Wanting to also wear her values, she searched far and wide for stylish, high quality vegan fashion that was sustainable too – and struggled!

However, after many hours, days and months spent on the internet and Instagram, she discovered that a wealth of beautiful vegan fashion brands were out there, but they were hard to find. So with a background in marketing and business, she realised she could combine her passions by bringing together the best and most beautiful vegan products in the world, and make it easy for others to discover and buy them.

Annick lives with her partner in North London and, when not hunting out wonderful items from every corner of the globe, she loves walking, wild swimming, ice-skating, pinot noir, and reading historical crime fiction.

Simon Bell, Co-Director (right)

It was on moving to the country where cows came up to the kitchen window that Simon became seriously interested in veganism and what it could offer. Watching Cowspiracy was the final wake up call. Deciding to use his beauty and business background for good, he teamed up with Annick, and Immaculate Vegan was born. Simon lives with his family in Surrey, and enjoys cycling and growing vegetables.

Vai Mas, eCommerce Manager (left)

Vai had been a vegetarian since her teens, but converting to veganism in her twenties finally cured her severe eczema and set her on the path to combine her passions and values. Her background in the coffee industry made her aware of the pitfalls of supply chains, and her work in behavioural economics helps guide our lovely customers to their best fashion self. Vai lives in Europe and loves surfing, baking and natural wines – preferably all three, in that order.

Photography by Alessia Chinazzo