BeFlamboyant is a brand from Galicia, Spain, offering vegan, sustainable, unisex sneakers. With the mantra “Buy less, choose well,” the label advocates for a fashion industry where people purchase clothes they will care for and treasure for life. The label won the Best Up-and-Coming Ethical Brand at the 2020 Eluxe Magazine Awards.
Tatiana Gonzalez and Jorge Lopez, the couple behind BeFlamboyant, launched the brand with a Kickstarter campaign to launch their first collection. Their collection is designed with animals and the environment in mind – the couple was shocked when first discovering the impact of fashion on the environment, and decided to counteract it by creating a conscious, respectful fashion brand.
"Our mission is to change the present to shape a better future by creating sustainable and vegan footwear while empowering a new way of consumption responsible to the environment, the animals and humans."
BeFlamboyant believes that re-using already existing materials is among the most sustainable things we can do. They work with bio-based materials such as corn waste, as well as recycled materials such as cotton, rubber and PET.
BeFlamboyant's designs are handmade in Portugal, working with a factory that holds the SMETA certificate, with standards regarding health and safety, labour standards, environmental impact and business ethics. The factory is solar-powered, uses a closed water circuit, and monitors their emissions.
The company values traceability and promotes local production, which prompted them to produce nearby. They travel to the factory frequently to monitor production and workers' well-being. The brand's workers are also involved in Fashion Revolution's “Who made my clothes” movement.
All of BeFlamboyant's sneakers are packaged in a recycled and recycled cardboard box, free from plastic labels. The shoes come with a jute tote bag, ready to be reused. The brand also includes a thank-you card that can be planted!