With a science-based approach rooted in nature, Elan cares for healthy and beautiful skin from head to toe. The brand's focus is on developing quality plant-based,vegan skincare using non-toxic, non-polluting green chemistry. Their dermatologically tested organic range has won multiple awards over the years, including the Beauty Bible award. What makes Elan truly unique in the vegan beauty sphere is their blend of natural ingredients with clinically proven actives that help the skin thrive. Elan Skincare is British-made, and it takes pride in being a company made by women for women.


Joanna Silva had a decade of product development in wound care and infection prevention under her belt before launching Elan Skincare. She embarked on this journey in 2017 with a clear vision of creating a trustworthy, transparent and vegan skincare brand strongly founded in science, nature and art.

“We can now see a clear shift towards veganism in all areas of life. Veganism is no longer limited to food. Vegan beauty is more than a trend and is here to stay and gain momentum. Vegan beauty is compellingly beautiful, more ethical, and sustainable.” 


Elan Skincare carefully chooses their suppliers and collaborators, and takes great care to remunerate their employees fairly. All are paid at least the minimum London wage.


All Elan Skincare products are handmade in the company's London studio.


The brand aims to preserve and care for nature and play their part in ending plastic pollution. To this end, they choose glass, aluminium, and biodegradable packaging. Committed to making sustainable choices, the company uses 100% recycled paper in their offices, recycle their ink cartridges, and craft their marketing materials from either fully recycled paper or cotton t-shirts, re-purposing waste from the fashion industry. The brand's cotton bags are made from Oeko-Tex Certified Cotton that are re-used by customers.


Elan Skincare is dedicated to being free from animal testing, and they are also a 100% vegan brand, rejecting the use of any animal-derived ingredients.

To discover more like this, visit our Vegan Skincare collection. 

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