The White T Shirt Co has created slow-fashion favourites since 2002, long before it was deemed trendy or topical. The company offers customers a shopping experience with transparency and a conscience, honouring the people, skills, time and natural resources involved in making their organic cotton t-shirts.

Based in the North East Of England the company was founded by Penny Jones. Penny has suffered from eczema since birth. After a London based career in design, Penny moved back to the North East to bring up her family and start her quest to find her skin friendly, perfect white t-shirt.

To create her perfect t-shirt Penny travelled to Denmark to meet Green Cotton - the first company in the world to go organic back in the 80’s. With a shared goal, they designed and refined their garments to create enduring, must-have basics that fit beautifully into everyone’s wardrobe. Timeless styles that transcend trends and seasons.

The White T-Shirt Company, know exactly who makes their clothes - who picks their cotton, knits their yarns and creates their t-shirts. Each stage of their ethical production is monitored to meet the Global Organic Textile Standard’s [GOTS] social and environment requirements, ensuring fair practise throughout. As well as offering style essentials that you’ll treasure for years to come, The White T-shirt Company is working hard to create a better future for our planet.

The T-shirts

The White T-shirt Co create classic pieces made without compromising quality, style or ethics. The clean and crisp designs are oh-so soft, yet durable enough that you can wear them on repeat. The White T Shirt Co’s versatile, wonderfully simplistic designs are the ideal wardrobe staples to build a capsule wardrobe around. No matter your personal style, a basic garments you can wear in an abundance of different ways that will never go out of fashion. Timeless tees are the investment pieces you will wear season after season, year upon year.

Covering women and menswear the luxe, organic cotton t-shirts are just the right thickness that they’re not opaque or clingy, yet are comfortable and light enough for everyday wear. Both their men’s and women’s styles are available in a variety of neck and sleeve lengths, channelling laid back elegance in key colours. Each of their garments is expertly constructed to suit and flatter all body shapes. When you invest in one of their t-shirts, you are investing in quality and manufacture with social and environmental responsibility. The White T-shirt Co does not believe in throw-away fashion.


The White T-shirt Co believe in a global community, and are committed to a responsible production process that looks after the environment and the people who make their products.

The t-shirts start life in the cotton fields of Turkey, where their cotton is grown, hand-picked, ginned, spun and knitted into fabric by Sanko. The wear-anywhere pieces are then produced in-house by the companies award winning partner Green Cotton, using mid to heavy weight organic cotton.

All their their t-shirts are Global Organic Textile Standard certified, to ensure independent verification that the awards strict quality, environment and social standards have been met. This includes safe working conditions, no child labour, working hours and wage protection which is monitored throughout our supply chain from germination to delivery.

The ideal antidote to fast fashion, The white t-shirt co offer the customers the ability to buy once and buy well.


The White T-shirt Co pays the same attention to their packaging as their t-shirts. All their t-shirts are sent out wrapped in simple, but beautiful bio-degradable packaging. They want your organic cotton t-shirt to feel special as soon as it arrives!