Humans Are Vain are a contemporary eco-sustainable vegan brand from Sweden who put sustainable materials at the forefront of their design process. They fuse timeless contemporary design with innovative production methods and recycled materials, such as a polyester made from up-cycled ocean trash, recycled rubber and recycled cotton.
This brand draws its design inspiration from Scandinavian minimalism, while the quality is typical of a premium high end brand. Humans Are Vain are also pioneering new projects in Sweden to create new technologies and materials for the next generation of sustainable production methods. These include 'Recycle Projekt', their circular economy system to ensure their products never see a landfill, and enable your unwanted HAV items to be transformed into new products; as well as collaborating with environmental organisations, including an NGO on the west coast of Sweden, to help remove as much plastic waste as possible from the ocean and shoreline.
About the Founder
Co-founder Chris Margetts was working in London's fast-fashion industry, before he became so frustrated by the direction the industry had taken that he decided to take his twenty years of experience, move to Sweden and start a brand doing things the way he believed they should be done. This is how, in November 2019, Humans Are Vain was created.
“Humans Are Vain is a brand born out of a desire to rebel against the fast fashion industry.”
Many of HAV's vegan trainers and shoes use a breathable vegan eco-microfibre which is lightweight, antibacterial, eco-friendly and highly resistant, even against chemical agents. This material carries the OEKO-TEX Standard 100 Class 1 seal, which certifies that it has passed the most stringent controls and can be declared eco-friendly and free of agents harmful to human health and the environment.
The brand also make uses of a polyester made from recycled plastic ocean trash (in collaboration with the SEAQUAL Initiative); Piñatex (a vegan leather made from pineapple leaves, which provides an additional income to farmers in the Philippines), recycled cotton, linen, recycled rubber and TENCEL™ (an innovative textile produced sustainably from wood, using an environmentally responsible closed-loop production process, designed to minimise water and chemical waste). Humans Are Vain carry material certifications by OEKO-TEX and EU Eco-label.
The brand only works with factories based in Europe – their vegan trainers are made in carefully selected factories in Portugal that they monitor on a daily basis.
Manufacturing takes place in Portugal and Sweden in carefully selected ethical factories which HAV monitor with their own quality control team, based near the factories. They ensure that all their vegan trainers and shoes can be certified 100% vegan, which means every component and material is checked and certified. Aiming to be a circular brand, HAV takes carbon footprint very seriously and factors it into every step of the production process. Their aim is to become a carbon-neutral company.
All Humans are Vain packaging is recycled.
All components used in Humans are Vain's designs are vegan – not just the main materials. The label carries the PETA-Approved Vegan logo.
To discover more like this, visit our vegan trainers collection.
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What are the best vegan trainers?
That’s a hard one as ‘best’ is personal! Immaculate Vegan has one of the largest collections of vegan trainers from a wide variety of brands from across the globe. Take a look! Our best sellers come from BeFlamboyant, Humans are Vain, Yatay, Good Guys Don’t Wear Leather, Ration.L and Komrads.
What are vegan trainers made from?
Vegan trainers (and sneakers) are made without the use of any animal materials, such as leather, suede, fur or wool. Vegan shoes are made of a variety of fabrics, traditionally synthetic but increasingly using innovative materials derived from nature with all the properties of leather, such as apple leather, cactus leather and bio-based leather (made from oil derived from cereal crops). Many synthetic trainers are now made using recycled plastics from ocean trash.
Are vegan trainers waterproof?
That depends on the style and the fabric in question. Canvas trainers are not waterproof, vegan or otherwise. But most of our trainers are water-resistant and some are also waterproof, as well durable and 100% vegan.
Are vegan trainers durable?
The quick answer: yes! But you can make them last longer by taking care of the shoes. Just as you would care for animal-leather trainers, you should look after your vegan leather trainers. With proper care, vegan trainers can last anywhere from two to five years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are trainers the same as sneakers?
Yes! As far as we are concerned they are.
The British call them trainers, because they can be used for sports or training.
The Americans call them sneakers, presumably because, being soft-soled, they're suitable for sneaking around in!
But to confuse things further, they are also called tennis shoes in the US.
What are vegan sandals made of?
Vegan sandals are made without the use of any animal materials, such as leather, suede, fur or wool. There' a wide variety of materials that can be used to make vegan sandals, including polyurethane (also known as PU), apple leather, pineapple leather (Pinatex), cactus leather and bio-based leather (made from oil derived from cereal crops). In addition, some vegan sandals are also made from recycled materials, such as recycled polyester or other recycled fibres.
Are vegan sandals durable?
Many vegan sandals now are made using high quality and durable materials, and many of the new vegan leathers are of very high quality. But you can make your vegan sandals last longer by taking care of them well. With proper care, vegan sandals can last for many years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are vegan sandals better for the environment?
Vegan materials tend to have a much lower carbon footprint and be much be kinder to the environment than animal leather, which is one of the most environmentally damaging materials used in fashion. Whilst there are vegan materials such as PVC which are toxic and harmful, none of the vegan sandals or products at Immaculate Vegan contain PVC. We also choose to partner with brands who are creating the most sustainable vegan sandals possible, using the most sustainable vegan materials.
Are vegan leather sandals comfortable?
There's really no difference here between vegan and non vegan sandals – it all depends on the quality and fit of the brand and the styles you choose. We partner with premium footwear brands at Immaculate Vegan to bring you vegan shoes that are high quality, stylish and comfortable.
Are vegan sandals good quality?
Whilst not all brands are equal, at Immaculate Vegan we select footwear brands making high quality, stylish and cruelty free vegan sandals and shoes.
Are vegan sandals waterproof?
That depends on the style and the fabric in question. Canvas and fabric vegan sandals are not waterproof, vegan or otherwise. But some of our vegan sandals are water-resistant and some are also waterproof, as well as durable and 100% vegan.
What are vegan boots made of?
Vegan boots are made without the use of any animal materials, such as leather, suede or. Vegan boots are made of a variety of fabrics, traditionally synthetic but increasingly using innovative and high performing materials derived from nature, with many of the properties of leather (but none of the cruelty, and with a much lower environmental impact). These include apple leather, cactus leather, grape leather, Pinatex (pineapple leather) and bio-based leather (made from oil derived from cereal crops). Sometimes recycled plastics are also used.
Is vegan leather and vegan suede durable?
The quick answer: yes! But you can make them last longer by taking care of the shoes. Just as you would care for animal-leather boots, you should look after your vegan leather boots. With proper care, vegan boots can last anywhere from two to five years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are vegan boots comfortable?
Yes, we find that vegan boots are as comfortable as animal-leather versions. As with all shoes, the higher the quality you can buy, the more comfortable they will be.
Are vegan boots waterproof?
That depends on the style and the fabric in question. Many vegan leathers, such as cactus leather, other bio-based leathers, and polyurethane (PU) leathers are naturally water resistant, in a way that animal leather isn’t. However it’s advisable not to let them get soaked, and to wipe off any surface water as soon as you’re able to. Allow them to dry naturally.