Humans Are Vain are a contemporary eco-sustainable vegan brand from Sweden who put sustainable materials at the forefront of their design process. They fuse timeless contemporary design with innovative production methods and recycled materials, such as a polyester made from up-cycled ocean trash, recycled rubber and recycled cotton. All their packaging is recycled.
This brand draws its design inspiration from Scandinavian minimalism, while the quality is typical of a premium high end brand. Humans Are Vain are also pioneering new projects in Sweden to create new technologies and materials for the next generation of sustainable production methods. These include 'Recycle Projekt', their circular economy system to ensure their products never see a landfill, and enable your unwanted HAV items to be transformed into new products; as well as collaborating with environmental organisations, including an NGO on the west coast of Sweden, to help remove as much plastic waste as possible from the ocean and shoreline.
Humans Are Vain carry material certifications by OEKO-TEX and EU Eco-label, as well as carrying the PETA Approved Vegan Label.
Where they’re made
Manufacturing takes place in Portugal and Sweden in carefully selected ethical factories which HAV monitor with their own quality control team, based near the factories. They ensure that all their products can be certified 100% vegan, which means every component and material is checked and certified.
Many of their shoes use a breathable vegan eco-microfibre which is lightweight, antibacterial, eco-friendly and highly resistant, even against chemical agents. This material carries the OEKO-TEX Standard 100 Class 1 seal, which certifies that the material has passed the most stringent controls and can be declared eco-friendly and free of agents harmful to health and the environment.
They also make use of a polyester made from recycled plastic ocean trash (in collaboration with The SEAQUAL Initiative); Pinatex (a vegan leather made from pineapple leaves, which provides an additional income to farmers in the Philippines), recycled cotton, linen, recycled rubber and TENCEL™ (an innovative textile produced sustainably from wood, using an environmentally responsible production process).
You can see our full Vegan Trainers collection here.