Featured in the Observer, Independent, the Guardian and the Evening Standard, VILDNIS aims to ultimately make ethical and eco-friendly fashion the norm.
About the Founder
Prior to launching VILDNIS, Danish-born Ulla Vitting Richards had 16 years of experience from the fashion industry. She began her career as a womenswear buyer and later became Head of Product for one of Britain’s leading activewear brands. During these years, Ulla witnessed the positive sides of the industry as well as the many unsustainable practises that have become the norm. Ulla knew fashion could be so much better – without compromising on style – and she felt ready to rebel against the current unsustainable norms in the industry. Ulla founded VILDNIS with her sister Line, her husband Francis and their friend Mark, 2017.
“VILDNIS wants to show that all fashion can be made in an ethical and eco-friendly way without compromising on style, quality and affordability.”
VILDNIS designs are crafted from fibres that are kind to the planet, such as GOTS- or OCS-certified organic cotton, Tencel and GRS-certified recycled polyester. Organic cotton is produced without pesticides and fertilisers, and often uses rainwater for irrigation. Tencel is wood-pulp cellulose originating from sustainably forested trees in a closed-loop system that reuses water and chemicals. The recycled polyester used by the brand derives from recycled plastic bottles in a process that uses 70% less energy than virgin polyester.
Having full visibility of the supply chain is crucial to VIDNIS – and they also care about sharing this information with their customers, which is why a map of their entire supply chain is also available. The company works with two manufacturers, one in Portugal and the other in India, both small family-owned businesses which undergo annual audits. VILDNIS has regular conversations with the manufacturers about the demographics of the workforce and equality. All skilled workers are paid above a living wage and any unskilled workers are paid well above the national minimum wage.
Whenever possible, the brand sources fabrics from mills that are situated close to their manufacturers, to cut down on emissions derived from transport.
The company's Indian supplier owns a state-of-the-art sustainable laundry facility, where all VILDNIS solid-colour woven products and jeans are washed and finished, saving at least 200 litres of water per garment. Most of the water is being recycled and the factory has a zero discharge policy, meaning that any waste water is treated/cleaned before being discharged. The factory runs on piped natural gas (PNG) which is a low-CO2 emission energy source.
All VILDNIS labelling and packaging is made from recycled materials. The tissue paper, labelled sticker, brand insert and returns form are made from recycled paper. The mailing bag is crafted with recycled polythene.
Albeit not a vegan brand, VILDNIS feels strongly about protecting animals in the fashion supply chain. For this reason, the company only uses recycled animal-derived fabrics such as wool, as opposed to newly produced ones.
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What are the best vegan trainers?
That’s a hard one as ‘best’ is personal! Immaculate Vegan has one of the largest collections of vegan trainers from a wide variety of brands from across the globe. Take a look! Our best sellers come from BeFlamboyant, Humans are Vain, Yatay, Good Guys Don’t Wear Leather, Ration.L and Komrads.
What are vegan trainers made from?
Vegan trainers (and sneakers) are made without the use of any animal materials, such as leather, suede, fur or wool. Vegan shoes are made of a variety of fabrics, traditionally synthetic but increasingly using innovative materials derived from nature with all the properties of leather, such as apple leather, cactus leather and bio-based leather (made from oil derived from cereal crops). Many synthetic trainers are now made using recycled plastics from ocean trash.
Are vegan trainers waterproof?
That depends on the style and the fabric in question. Canvas trainers are not waterproof, vegan or otherwise. But most of our trainers are water-resistant and some are also waterproof, as well durable and 100% vegan.
Are vegan trainers durable?
The quick answer: yes! But you can make them last longer by taking care of the shoes. Just as you would care for animal-leather trainers, you should look after your vegan leather trainers. With proper care, vegan trainers can last anywhere from two to five years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are trainers the same as sneakers?
Yes! As far as we are concerned they are.
The British call them trainers, because they can be used for sports or training.
The Americans call them sneakers, presumably because, being soft-soled, they're suitable for sneaking around in!
But to confuse things further, they are also called tennis shoes in the US.
What are vegan sandals made of?
Vegan sandals are made without the use of any animal materials, such as leather, suede, fur or wool. There' a wide variety of materials that can be used to make vegan sandals, including polyurethane (also known as PU), apple leather, pineapple leather (Pinatex), cactus leather and bio-based leather (made from oil derived from cereal crops). In addition, some vegan sandals are also made from recycled materials, such as recycled polyester or other recycled fibres.
Are vegan sandals durable?
Many vegan sandals now are made using high quality and durable materials, and many of the new vegan leathers are of very high quality. But you can make your vegan sandals last longer by taking care of them well. With proper care, vegan sandals can last for many years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are vegan sandals better for the environment?
Vegan materials tend to have a much lower carbon footprint and be much be kinder to the environment than animal leather, which is one of the most environmentally damaging materials used in fashion. Whilst there are vegan materials such as PVC which are toxic and harmful, none of the vegan sandals or products at Immaculate Vegan contain PVC. We also choose to partner with brands who are creating the most sustainable vegan sandals possible, using the most sustainable vegan materials.
Are vegan leather sandals comfortable?
There's really no difference here between vegan and non vegan sandals – it all depends on the quality and fit of the brand and the styles you choose. We partner with premium footwear brands at Immaculate Vegan to bring you vegan shoes that are high quality, stylish and comfortable.
Are vegan sandals good quality?
Whilst not all brands are equal, at Immaculate Vegan we select footwear brands making high quality, stylish and cruelty free vegan sandals and shoes.
Are vegan sandals waterproof?
That depends on the style and the fabric in question. Canvas and fabric vegan sandals are not waterproof, vegan or otherwise. But some of our vegan sandals are water-resistant and some are also waterproof, as well as durable and 100% vegan.
What are vegan boots made of?
Vegan boots are made without the use of any animal materials, such as leather, suede or. Vegan boots are made of a variety of fabrics, traditionally synthetic but increasingly using innovative and high performing materials derived from nature, with many of the properties of leather (but none of the cruelty, and with a much lower environmental impact). These include apple leather, cactus leather, grape leather, Pinatex (pineapple leather) and bio-based leather (made from oil derived from cereal crops). Sometimes recycled plastics are also used.
Is vegan leather and vegan suede durable?
The quick answer: yes! But you can make them last longer by taking care of the shoes. Just as you would care for animal-leather boots, you should look after your vegan leather boots. With proper care, vegan boots can last anywhere from two to five years, depending on how much wear and tear they encounter, which is the same as their animal-leather counterparts.
Are vegan boots comfortable?
Yes, we find that vegan boots are as comfortable as animal-leather versions. As with all shoes, the higher the quality you can buy, the more comfortable they will be.
Are vegan boots waterproof?
That depends on the style and the fabric in question. Many vegan leathers, such as cactus leather, other bio-based leathers, and polyurethane (PU) leathers are naturally water resistant, in a way that animal leather isn’t. However it’s advisable not to let them get soaked, and to wipe off any surface water as soon as you’re able to. Allow them to dry naturally.