The masters of the vegan biker jacket, Dauntless was launched in 2016 with the mission to bring conscious fashion to style-conscious consumers and change the perception of sustainable fashion. The brand, known for its contemporary designs, has been featured in VOGUE, Forbes, and Harper's Bazaar.
Colombian-American entrepreneur Paula Maldonado has always been an avid supporter of social and environmental causes, and an advocate for innovative design principles. After completing the Design & Technology program at the Parsons New School of Design in New York, Paula worked for a startup in New York City, where she was part of the growth of the company that reached a seed investment round of $5 million. She also co-founded a company called Strategic Foundry where she offers consulting services.
In the meantime, she noticed there was a gap in the market for sustainable, high-quality fashion. Spotting a business opportunity, Paula launched Dauntless with a focus on honesty, transparency, and high-end design.
"We want to show the importance of maintaining and supporting a responsible modern supply chain. We are a team that strives to create high end designs with the best quality materials in an honest and transparent way. Our goal is to make the consumer feel part of our family and our brand DNA and to work together to create sustainable synergy."
Dauntless' covetable biker jackets are made from water-borne, solvent-free polyurethanes. The label is researching alternative ways to diminish the impact of these materials on the environment by looking into recycled or recyclable metals for buttons and zippers. No lead, nickel or zinc are used in this hardware – only nickel-free aluminium.
All manufacturing takes place in the vibrant city of Bogotá, Colombia, where Dauntless' transparency-focused supply chain is based. The brand encourages reduction of paper waste in their pattern-making, and uses digital patterns. All production is on-demand, eliminating the need for large amounts of inventory.
Dauntless employs women who are heads of households to enable them to support their families. Fair-trade standards are used throughout the company's production.
Dauntless uses paper-free packaging and avoids paper receipts in their shipping. They have also partnered with Better Packaging Co, which has created a reusable, compostable flyer helping to reduce waste in packaging. Dauntless' hang-tags are made from recycled paper, and all garments are packed and delivered in a reusable tote bag.
Dauntless aims to change the perception of faux fabrics. Knowing how damaging the leather industry is, the brand is looking into sourcing fabrics from raw materials such as plants and algae – always remaining a vegan label.