Luxtra, which stands for "luxury transformed", is a London-based vegan accessory brand creating timeless fashion accessories from the most innovative sustainable materials on the market. With a purpose is to inspire and lead positive change in the fashion industry, Luxtra achieved B Corp status in 2020 and was named One to Watch in the Drapers Sustainable Fashion Awards 2020 and 2021. The brand was also a runner-up in the 2019 Sustainable Lifestyle Awards, in the Accessory Brand of the Year category.
About the Founder
Even before becoming a sustainable fashion entrepreneur, Jessica Kruger was devoted to promoting ethical living and the shift towards a meat-free, cruelty-free world. She co-founded vegetarian restaurant Ethos in central London, before moving on to fashion and inspiring the industry to go cruelty-free by launching Luxtra.
“There is no way I would be complicit in animal cruelty. I want to show people that you can make beautiful products without cruelty and archaic practices.”
To stay sustainably minded, Luxtra has made it their mission to champion innovative vegan leathers that are partly made from plants – some of the materials they love include leather made from apple, pineapple, cactus and corn. The label is aiming to work more towards a circular production system to further amplify its sustainability efforts.
Jessica herself visits the brand's suppliers and manufacturers, having conversations regarding modern slavery and labour standards to ensure a fair treatment of workers.
Luxtra manufactures entirely in Italy, where almost all their raw materials are also produced. The brand is working on obtaining further transparency into the processes around their raw materials, especially regarding the extraction and cultivation of these materials.
Proudly dedicated to being cruelty-free, Luxtra is a PETA-Approved Vegan brand.
To discover more like this, visit our vegan bags collection.